The keyword research process can be broken down into the following phases:
Phase 0 – Think as client/user.
Phase 1 - Creating the list and checking it twice.
Phase 2 – Use the keyword research tool.
Phase 3 - Finalizing your list.
Phase 4 - Plan your Attack to online.
Phase 5 - Rinse, and track.
Phase 1 - Creating the list and checking it twice.
Phase 2 – Use the keyword research tool.
Phase 3 - Finalizing your list.
Phase 4 - Plan your Attack to online.
Phase 5 - Rinse, and track.
Phase 0 - Think as client/user.
The opportunity to work with a wide array of wonderful clients.When we are going to create the keyword then we need to think as multi user and also use the keyword research tool.
Search engine optimization campaign is the belief that you already know which terms a customer would use to find your site. You may know what your site is about and how you, the site owner, would find it, but it's difficult to predict how a paying customer would go about looking for it.
Phase 1 - Creating the list and checking it twice
The initial idea of keyword research can be daunting. Trying to come up with the perfect combination of words to drive customers to your site, rev up your conversion rate and allow the engines to see you as an expert would easily give anyone a tension headache.
The trick is to start slowly.
The first step in this process is to create a list of potential keywords. Brainstorm all the words you think a customer would type into their search box when trying to find you. This includes thinking of phrases that are broad and targeted, buying and research-oriented, and single and multi-word. What is your site hoping to do or promote? Come up with enough words to cover all the services your site offers. Avoid overly generic terms like 'shoes' or 'clothes'. These words are incredibly difficult to rank for and won't drive qualified traffic to your site. Focus on words that are relevant, but not overly used.
Phase 2 - Use the keyword research tool.
Your next step is to determine the activity for each of your proposed keywords. You want to narrow your list to only include highly attainable, sought-after phrases that will bring the most qualified traffic to your site.
SEO, measuring the "popularity" of your search terms was done by performing a search for that phrase in one of the various engines and seeing how many results it turned up.
We can also use some keyword tool like:->
Wordtracker: Wordtracker lets you look up popular keyword phrases to determine their activity and popularity among competitors. Their top 1000 report lists the most frequently searched for terms, while their Competition Search option provides valuable information to determine the competitiveness of each phrase. This is very useful for figuring out how difficult it will be to rank for a given term. It may also highlight hidden gems that have low competition-rates, but high relevancy.
WordStream: WordStream offers a suite of keyword research tools for use in pay-per-click marketing and search engine optimization initiatives. They also provide powerful fee based tools to help you organize your keywords and increase your profitability.
Google AdWords Keyword Tool: A free tool that should be part of everyone's arsenal.
Google Suggest: Google Suggest is a great way to find synonyms and related word suggestions that may help you expand your original list. Just start typing your search term and you'll see a drop down list of related terms.
Thesaurus.com: Again, another way to locate synonyms you may have forgotten.
Keep in mind that you're not only checking to see if enough people are searching for a particular word, you're also trying to determine how competitive that phrase is in terms of rankings.
Phase 3 - Finalizing your list
The first step in narrowing down your list is to go through and highlight the terms that most closely target the subject and theme of your web site. These are the terms you want to hold on to. Kill all words that are not relevant to your site or that you don't have sufficient content to support (unless you're willing to write some). You can't optimize for words that you don't have content.
Create a mix of both broad and targeted keywords. You'll need both to rank well. Broad terms are important because they describe what your web site does; however, they won't increase the level of qualified traffic coming into your site.
Phase 4 - Plan your Attack to online.
So list of about 10-20 highly focused keywords, now what do you do with them? You prepare them for launch!
Start thinking about how many pages you'll need to create to support these new words, and how and where your keyword phrases will be used.
Keywords should also be used in several other elements on your site:
- Title Tag
- Meta Description Tags
- Headings
- Alt text
- Anchor Text/ Navigational Links
Phase 5 - Rinse, and track.
Your initial keyword research process is behind you. You've created your list, checked it twice.
Good luck!
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