Detailed description of optimising your campaigns.

Basic Optimizations

Developing a campaign require timely analysis. First of all deciding the theme or idea of the product. Since Google allows 25 campaigns per account there should be a careful planning and Strategy.

1)      Give a proper name to campaign – This help one to easily understand what is inside the campaign.

2)      Decide what adgroups goes in – The adgroups should be constructed based on the theme for example if we have a campaign related to laptop adgroups should be Dell, HP, Acer etc

3)      Keywords – This determine the success of the campaign. The keyword should be constructed based on the adgroups theme and the search volume such as Dell laptops, dell notebooks etc

Optimization

First of all the campaign CTR is determined, Generally Search CTR will be always higher than the content network. So if the CTR is low indentify which adgroup has the lower CTR that has resulted in the overall CTR if the adgroup is determined analyze the keywords present inside the adgroups . The CTR decrease may be due to the Irrelevant ads

If the CTR is good and better a detailed analysis should be carried out such status of the website because that effects the Conv rate.

Effective Bidding: As Google says “Don’t be Evil” I think bidding has a great influence in the campaign management If bidding increases so as the Avg Position increases.

All this have a great impact on the Quality score