Social media is an integral portion of a successful SEO campaign in the current landscape. Social media marketing helps mainly with creating the global link popularity that is essential to high rankings. Successful social media distribution of high value content has helped to solve the issue of not having enough unique linking domains or global link popularity, which has traditionally been one of the most difficult SEO variables to succeed at. Social media marketing is great for targeting the same demographics but just on a different platform away from your traditional search engine results pages. Most of the major social networks like Facebook, Myspace, and Twitter, purposely nofollow or truncate outbound links. This strategy drastically cuts down spam in their networks, and improves their quality and relevancy in the major search engines.
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